What: Lightning talk, "Propensity Scoring and Predictive Modelling to Determine Marketing Actions" -- Come learn how cutting-edge technologies like data science and predictive modelling are helping ...

Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

This codebase is a reference implementation for our experiments in the paper Propensity Inference: Environmental Contributors to Unsanctioned LLM Behaviour, lightly edited from the original ...

This project demonstrates a Python-based machine learning solution for predicting customer campaign conversion likelihood using behavioural analytics, demographic segmentation, and financial ...

SAN FRANCISCO, CA--(Marketwired - September 29, 2016) - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 ...